R & R Farms was established by a retired Air Force Veteran, Ray, and his wife, Rhonda, to harvest and sell locally grown produce in the West Texas panhandle. They started out by growing produce for themselves as they didn't like the stuff they saw at the market and groceries and has then expanded by them catering to their area. Its mission is "to be a year-round local source for high-quality, healthy produce for the Lubbock community." R & R Farms offers eggs, fruits and vegetables, as well as preserves and jams. These are all fresh and all-natural, grown using organic practices and sustainable agriculture, with no chemicals added to the soil or the plants. The poultry are also raised free-range and are organically fed.